NBA Digital to transform fan experience with innovative NBA League Pass offerings introduced throughout 2018-19 season
NBA League Pass, developed through the NBA Digital partnership, will tip off the 2018-19 season by introducing the first in a series of innovative, fan-focused initiatives that will provide more ways to watch live NBA game coverage than ever before. Through a new, season-long NBA League Pass offering – available via Turner's B/R Live streaming service, along with NBA.com and the NBA App – fans will be able to purchase and watch live NBA games in-progress at a reduced price.